Bail Me Out BK

The year was 2020.

‘Lockdown’ and ‘quarantine’ were the flavours of the season. Unfortunately - amongst thousands of freshly minted chefs - so was burnt food!

We wanted to give these hapless chefs something flamingly good to chew on.

And thus, out of a simple insight, a tasteful campaign was born.

Campaign India Digital Crest Awards 2021:

Use of social media in a campaign