Amazon: The Christmassy Delivery

Amazon Singapore wanted to delight shoppers in a meaningful but non-intrusive way during the busiest and best time of the year.

So we parked a dispenser filled with Christmas ornaments in the shape of Amazon’s famed delivery packages - complete with attractive discount codes -right outside Plaza Singapura - one of Singapore’s buzziest shopping malls.

The shoppers loved it, and our entire ornament supply was exhausted after just 2 days. 

All because we took the phrase ‘great things come in small packages’ quite literally.

BLKJ Havas

CCO: Joji Jacob

GCD: Guiherme Machado

Art Director: Leslin Lim

Copywriter: Daniel Nazareth

Account Director: Vanessa Han

Account Manager: Isabelle Cheo