Lover of life, writer of words.

I let go of my dream of becoming a pilot eons ago - thanks to my nose playing host to the heaviest of spectacles since the age of 3.

However, I’m glad I clung on to my inner-child.

He’s the reason I look at the world from a unique perspective.

Is the driving force behind me still buying Hot Wheels, the latest action figures and several comic book subscriptions.

And if we’re talking perspectives, is the mastermind behind me joining an industry where he can thrive every day of the week.

Thanks to some fabulous mentors, he has.

By writing copy for some interesting brands in India and Singapore - for 9 fruitful years and counting - and winning a few prestigious advertising awards along the way.

When I’m not cracking ideas (or my back), I’m either queuing up at McDonalds, voraciously reading Superman issue after Superman issue or binging Miami Vice or Knight Rider (Yep, I’m a 90s baby with the soul of an 80s one).

If you’re eager to talk advertising or see whether this 30-something child has aged well, I’m always up for a coffee or two.

Work Experience

DDB Singapore

Copywriter

October 2024 - Present

My Singapore Story continues with the fine folks at DDB.

Working on top brands like Audi, McDonald’s and Exxon has been a refreshing experience.

BLKJ Havas

Copywriter

October 2021 - October 2024

Foreign shores beckoned, and I found myself doing what I do best amidst the wonderfully creative bunch at BLKJ Havas, Singapore.

After 4 months of freelancing, I came aboard full-time in March 2022, with brands like Great Eastern, JBL, Scoot, Durex and Amazon under my belt. Work that I’m extremely proud off, and a few awards, soon followed.

Publicis Emil

Senior Copywriter

March 2021 - October 2021

My first bespoke agency experience saw me work on the star of all automobiles - Mercedes-Benz.

Famous Innovations

Senior Copywriter

February 2019 - February 2021

My first independent agency experience was quite a resourceful one. Apart from working on brands like Burger King, Columbia Pacific Communities and Platinum Guild International, I was also fairly active on the awards circuit - winning a host of international and local awards along the way.

FCB Interface

Copywriter

March 2017 - February 2019

My role with FCB saw me write for brands like Club Mahindra, Act II and KamaSutra.

Dentsu Webchutney

Junior Copywriter

May 2016 - February 2017

I couldn’t have asked for a better first job, which saw me write for brands like Red Bull, Tata Administrative Services and GlenMark.

Awards

Gong Awards 2024:

Silver - Social & Influencer Gongs, Best use of Cultural Insights


Effie Awards Singapore 2024:

Bronze - Engaged Community Marketing


Spikes Asia 2024:

Shortlist - Gaming, Brand Integration for Games


D&AD 2021:

Wood Pencil - Experiential/ Out-of-Home


Cannes Lions 2021:

Shortlist - Brand Experience & Activation


One Asia 2021:

Bronze - Brand Installations