The Applegram

When the government revoked Kashmir’s special status, they also took away its people’s ability to contact their loved ones.

Amidst a total communications blackout, we turned Kashmir’s largest export into a symbol of hope and resilience.

D&AD 2021:

Wood Pencil - Experiential/Out-of-Home

Cannes Lions 2021:

Shortlist - Brand Experience & Activation

One Asia 2021:

Bronze - Brand Installations